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Types of Data List

Consumer & Lifestyle Markets

A wide-reaching category covering homeowners, families, high-income earners, fitness enthusiasts, shoppers, travelers, and more. These audiences can be segmented by demographics, lifestyle indicators, buying habits, household income, property data, and purchase intent. Perfect for brands selling consumer products, home services, med-spas, real estate, travel, wellness, and retail.

Business Owners & Professional Decision-Makers

Target small business owners, executives, licensed professionals, trade contractors, IT decision-makers, and industry-specific leaders. Lists can include revenue, employee count, industry type, years in business, certifications, and job roles. Ideal for B2B services such as software, marketing agencies, financial services, merchant accounts, staffing, and commercial suppliers.

Healthcare & Medical Audiences

Includes doctors, dentists, nurses, specialists, chiropractors, clinic administrators, and healthcare-focused consumers. Segmentation may include specialty, practice size, licensing, patient volume, medical conditions, or interest in wellness solutions. Used by medical device companies, insurance providers, pharma brands, med-spas, healthcare SaaS, and staffing agencies.

Financial, Insurance & Investment Markets

Includes credit segments, borrowers, debt relief prospects, investors, retirees, high-net-worth individuals, and insurance shoppers (auto, home, life, or Medicare). These audiences often provide high conversion rates for financial advisors, lenders, insurance agents, credit repair companies, tax relief firms, and fintech products.

Automotive, Home Services & Local Buyers

Focuses on individuals actively searching for cars, auto repair, warranties, roofing, solar, HVAC, plumbing, and local home improvement services. These lists can be filtered by homeownership, property age, car ownership, warranty expiration, geographic radius, and service intent—ideal for local and national service providers.

Education, Nonprofit & Career Audiences

Covers parents, students, educators, school administrators, donors, nonprofit supporters, job seekers, and individuals interested in skill-building programs. Commonly targeted by EdTech companies, tutoring brands, colleges, nonprofits, fundraising groups, career platforms, and training programs.

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